Archive for the ‘Business Changes’ Category

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30

Too Much Business - Too Many Businesses

Posted by Larry Cragun No Comments »

Last year we attributed over 4 million in transactions and listings to our blog efforts. This is while running a mortgage company and building the blog network. Not all were leads that came in by phone call, some by using the blog as a conversation piece, and from off the brochure we produced. You are sitting on a gold mine. Are you using it?

 

Sadly, we wasted many leads that checked into our premium search. I recently did a follow up phone call to about a dozen of them and found they had been expecting me to contact them and didn’t wait for me, they went elsewhere. As your blog gets to the point it is getting several visitors a day, an advanced search is recommended. We use HomeQuest, a great tool, which is only available in about 6 markets.

 

To both help the network and not waste leads, Kathleen and I have aligned ourselves with the DiBello Group. It has immediate benefits to us and potential benefits for you directly, if you desire. To us, they will be managing all of our buyers. We will be promoting our real estate practice in a way there will be a seamless transition from our blogs to the DiBello staff.

 

The DiBello Group, Sam and Renee founders, have had a TV Show they are considering reviving. It could be syndicated in your market. They also have an outstanding Home Buyers class. It is both on line and in classes. In our market they have been the competition to copy, as many have. Yet even with the market as it is, they have several classes running in our market each week.

 

The online classes are designed to convert the student to use the DiBellos. We are working with them to modify the classes to be used as a lead generator for you if you desire. Unlike a “lead” per se – the on line system notifies Sam, who is the teacher on line, that they are on the fourth lesson. He then calls and makes sure they are ready and willing to sign a buyers agency agreement. That is where you would get involved. You would be working with people qualified and committed.

 

You can get a sample of the classes by clicking this link and entering the SEMINARS section:

http://www.thedibellogroup.com/index.html?PHPSESSID=416a992f958e97d4d94fbbb3a541002a

 

The immediate benefit of this arrangement is more of my time spent on the undressed network. The seminars we are working on for you. You might let me know if you are interested.